Monday, August 15, 2011

Setback for Facebook : Randi Zuckerberg leaves Facebook, starts her own Social media







Randi Zuckerberg, the sister of Mark Zuckerberg, leaves Facebook in order to start her own company.  After serving six years as director of marketing, the businesswoman says that she wants to get involved in a project of her own, that will still involve Facebook.




Randi Zuckerberg was named director of marketing for Facebook in 2005. Since then, she has been deeply involved in making the most popular social network what it is now. She has helped breaking the barriers that existed between the classic mass media and the internet media. She has helped develop Facebook as a mean of the mass media by itself. Now, six years after the first steps of this incredible journey, Facebook releases an official statement on Zuckerberg’s departure.  “Randi has decided to leave Facebook to start her own company. We are all grateful for her important service”, the statement said to CNNMoney on Wednesday.




Mark Zuckerberg and Randi Zuckerberg


Randi , who is only 29 years old, says that her goal “is to launch my own innovative programming and work with media companies to develop their programming in new, and more social ways.” After spending years pouring her “heart and soul into innovating and pushing the media industry forward by introducing new concepts around live, social, participatory viewing that the media industry has since adopted”, Zuckerberg’s sister is going to start her own company, named “RtoZ Media”. But she is not going to leave the social network giant. Her new project will involve Facebook as well. “Facebook will clearly be a central element in all my projects”, the businesswoman said. She added that her plan is to demonstrate that “ANYONE” is able to do “groundbreaking media work in the platform.”


Prior to being Facebook’s marketing director, Randi Zuckerberg worked as a panelist on Forbes on Fox, a business analysis program, broadcasted on the Fox News channel.